Art Director: Dina Abdulgadir
Copywriter: Dina Abdulgadir
Overview:
Raise awareness during Deaf Awareness Month by highlighting how music is experienced differently by the Deaf and hard-of-hearing community.
Strategy:
We assume music is universal. We assume everyone hears what we hear. But for millions of deaf and hard-of-hearing people, silence is the default listening experience. Spotify begins with sound. For some, it begins with nothing. Hence, I thought if turning the absence of sound into the message. Let people experience what they usually ignore. Silence becomes the loudest statement.
Deliverables: Print Ad, Experiemental and Social Media
