Art Director: Dina Abdulgadir and Saki Fujitaka
Photographers: Gem Ayupan and Dom Czapowski
Overview:
Fwee Lip Tint is a Korean beauty product known for its airy texture, sheer color, and long-lasting stain. The brand is fully vegan, cruelty-free, and ethically produced.
Problem statement and Big Idea:
Most beauty brands sell perfection. Fwee needed to celebrate something more real: self-expression. Hence, our big Idea “Voice in every shade”, each lip tint becomes a way to express feelings, stories, and confidence through color.
“Bringing this project to life was a true team effort.”
