Art Director: Dina Abdulgadir
Graphic Designers: Saki Fujitaka and Yesol Moon
Problem statement:
Morning struggles are becoming part of our daily routine, and having a wholesome breakfast can seem like an impossible mission
Single-mind proposition and Big Idea:
It's to connect with our busy audience (aged between 18 to 35) who often skip breakfast. A quick, wholesome MadeGood bar helps them manage morning chaos and start their day right. Hence, our big Idea is “Start Good, Feel Good, MadeGood”
