Unicef

PSA Child labour

Art Director: Dina Abdulgadir and Daniela Perez
Graphic designer: Daniela Perez

Overview:
The campaign aim to increase awareness of child labour among target audience between 20 - 40 mainly parents, with a single-mind proposition "Every Child Deserves a Better Life".

Strategy:  
Throughout our ads we made sure to keep a consistent image using the Unicef blue, and contrast of black and white versus coloured images to create emphasis. We also made sure to include a blue coloured item such as the backpack, teddy or handprint to keep things cohesive. We wanted people to associate the Unicef Blue color with our ads and be reminded of our campaign.
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Deliverables: Print Ad, web banner and Ambient ad (Lenticular Image)